As part of the commercial organization, the Clinical Nurse Consultant (CNC) is a trusted clinical expert responsible for developing professional relationships and educating key Health Care Professionals (HCP) involved in the care of patients receiving BMS hematology products in a defined geography.
- The primary role of the CNC is to drive peer to peer interactions with customers that optimize patient outcomes by delivering end-to-end clinical exchanges that clarify the complexities of patient identification and management.
- The purpose of these interactions is to deliver a continuum of clinical education and support that address the needs of HCPs starting or continuing patients on BMS hematology and oncology medicines, optimizing patient management and duration of treatment. CNCs also educate on unmet disease needs and discuss the current treatment landscape for these patient populations. CNC interactions are aligned with on-label commercial strategies and the needs expressed by customers.
- CNCs may develop relationships with oncology focused Patient Support Groups for the purpose of presenting approved presentations that address specific patient education needs identified by the group leader.
- CNCs are viewed as clinical experts by their customers for the BMS hematology and oncology portfolio. Product responsibilities may change based on franchise and business needs.
Customer Focus
- Develop and maintain relationships with academic and community HCPs within assigned geography to provide on-label clinical and product education for BMS hematology and oncology products. The CNC will use various channels for interactions (1:1, group presentations, remote, etc.) while utilizing on-label approved marketing materials.
- Actively assess the treatment and patient management landscape by meeting with HCPs to understand their needs and current patient management processes/protocols.
- Demonstrate proficiency in using available on-label CNC resources and presentations. Effectively utilize platform skills for presenting information to HCPs and be able to respond to questions, ensuring accuracy and compliance with local procedures, ethical and legal-guidelines and directives.
- Consistently evaluate the impact of CNC activities in an account and plan for follow-up or next steps.
- Respond and adapt quickly to support new and ongoing educational gaps or other customer needs.
- Actively monitor CNC dashboard & account data, adjusting activities and business plans to meet goals and objectives.
- Continuously seek to increase knowledge of treatment landscape, product attributes and disease states. Actively prepare to address the educational needs of customers.